-56% in 2 months
Your total visits dropped from 217,900 to 95,425 (Aug to Oct 2025). Direct traffic collapsed and you have zero paid traffic as backup. This needs immediate attention before you lose more ground to competitors.
Other Issues We Found
Mobile Page Speed
4.1 seconds
Google threshold is 3s. You're losing visitors before they see your product.
Core Web Vitals
Failing on mobile
LCP 4.1s, CLS 0.48. Google deprioritizes sites that fail CWV.
AI Search Visibility
17 mentions
Competitors are ahead. You're invisible in ChatGPT and Perplexity.
No Paid Backup
0 paid visits
Organic is crashing and you have no safety net.
✓
Solid backlink profile2,940 referring domains and 13,700 backlinks. Authority Score around 45. This is a strong foundation to build on.
✓
FAQ section existsYou have FAQ content which helps with both user experience and AI readability.
✓
Content structure rated "Good"Your content organization is decent. Blog covers fleet and telematics topics with reasonable topical breadth.
✓
Sitemap is currentUpdated regularly (last: Dec 2024), which helps Google crawl your site properly.
How You Stack Up vs Fleetx
| Metric | LocoNav | Fleetx |
|---|
| Page Load Speed | 4.1s | 2.1s |
| Mobile Score | Failing CWV | 80/100 |
| AI Search Mentions | 17 | 1,000+ |
How RevvGrowth will fix this:
- Audit all content and flag pages that need updates vs deletion
- Prioritize refreshing high-traffic pages with current stats and features
- Add clear publish/update dates to build trust
How RevvGrowth will fix this:
- Restructure key pages with clear, direct statements that AI can extract
- Add more FAQ-style content targeting actual questions your buyers ask
- Create pillar pages for core products (fleet management, video telematics, fuel monitoring) with supporting content clusters
💡
Hey, your content structure is actually decent.
Your blog covers relevant fleet topics and you have FAQ sections in place. The foundation is there. The issue is optimization and freshness, not starting from scratch.
How RevvGrowth will fix this:
- Build targeted Google Ads campaigns for high-intent fleet management keywords
- Create dedicated landing pages for each campaign (not homepage)
- Set up proper conversion tracking to measure actual lead quality
With organic traffic in freefall and zero paid campaigns running, you have no way to maintain lead flow while SEO issues are being fixed. PPC provides immediate visibility while longer-term SEO work takes effect.