We helped Hyperverge go from 11 to 47 MQLs in 3 months with a $4000 Google Ads budget

Client
Funding stage
Seed | $ 1M
Services
Performance Marketing
Industry
Finance
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About

HyperVerge is a technology company that provides identity verification and KYC (Know Your Customer) solutions. Their industry-agnostic platform offers advanced verification services that are particularly valuable in the financial services sector.

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With capabilities in identity verification and second identity verification, HyperVerge helps businesses verify and onboard customers securely and efficiently.

Challenges

HyperVerge was facing several critical challenges with their demand generation efforts:

  • High paid traffic but poor conversion rates
  • High Ad Spend with poor lead flow
  • Inflated metrics without quality leads
  • Difficulty targeting the right audience despite having an industry-agnostic product

Strategies We Implemented

  • Analyzed closed-won and closed-lost data to identify patterns
  • Discovered 60-70% of successful deals came from financial services sector
  • Shifted from broad industry targeting to focused financial services messaging
  • Redesigned landing pages specifically for financial services audience
  • Simplified landing page design for better conversion
A graph showing the growth of organic traffic.
  • Identified top-performing campaigns (KYC and identity verification)
  • Reallocated budget from underperforming campaigns
  • Prioritized Tier-1 cities with 60% budget allocation.
  • Automated bid adjustments using Smart Bidding
  • Excluded 50+ non-converting keywords like ‘free KYC software’
A graph showing the growth of organic traffic.
  • Established monthly data analysis sessions
  • Optimized ad scheduling based on conversion data
  • Implemented weekly search term audits
A graph showing the growth of organic traffic.
A graph showing the growth of organic traffic.
A graph showing the growth of organic traffic.

Result

Within 3-4 months, HyperVerge demand generation efforts achieved significant improvements:

400%

327%

$70k

$2M

MQLs increased from 11 to 47 MQLs per month
400% increase in overall conversion rates with same ad spend
Achieved significant improvement in ROAS.
Monthly Recurring Revenue (MRR) grew from $12K to $70K

See why our clients love us!

"Karthick and the team at Revv Growth have been instrumental in helping us establish our demand generation function from the ground up. Their deep expertise enabled us to set up robust processes, identify and activate the right channels, implement marketing automation, and integrate our CRM end-to-end—all aligned to our unique business needs. Beyond just execution, what truly set them apart was their data-driven approach. Their ongoing analysis of campaign performance provided us with actionable insights that significantly improved the quality of leads we generated. By constantly iterating based on performance data, we were able to refine our messaging, optimize funnel conversion rates, and scale our acquisition efforts efficiently. Thanks to their partnership, our demand generation engine is now a predictable and scalable growth lever."

Ujwal Santuka

Growth Marketing Manager

“RevvGrowth’s ad strategy helped us scale our MQLs from 11 to 47 with the same budgets! He helped us realise the real problem, by digging in the data from the last so many months. Happy we could utilise our budget to the best capacity!"

Sairanjan Dasgupta

Growth Marketer Hyperverge

“Karthick came along at just the right time when the organization was growing at breakneck speed and the marketing team’s goals reflected the same. He added value from day 1, identifying leakages in our processes and actively helping us plug them. His extensive knowledge of tools, automations and best practices helped us move the needle much quicker when going after new channels, implementing new changes and improving conversions across the funnel. Would recommend him anyday!”

Zaid

Senior Manager, Leadsquared

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I think one of the main reasons that I would love to work with Karthick and his team is essentially how friendly they are, and they focus on the end results. They focus on getting things done. So that is what I feel matters

Karan Shah

Co-Founder, Chief Executive Officer, Solutelabs

We brought on Karthick in 2020 to solve a very specific yet complex problem – improving top to mid funnel efficiency; in less than a quarter Karthick helped us double that number! And we got significantly better in subsequent quarters. Since then, I have thrown various problems at him and he has brought his rich marketing experience and diverse skill set to bear and delivered tremendous results for us at Vymo. Karthick has been a great sounding board for me and has helped me improve my perspective on Marketing.

Roshan Cariappa

VP Marketing & Vymo

For a long time, we wanted to change our website positioning. And, you guys understood the problems we solved for our customers and translated it into awesome copy! Working with you seemed like you were one among us here at Docsumo, and not consultants. We loved your professionalism, patience, and the knowledge you brought to the project.

Rushabh Sheth​

Co-Founder & CEO / Docsumo

Under Karthick's expert guidance, our SDR team became more efficient. The shift in mindset had a profound impact on our results, yielding remarkable outcomes. Understanding our product and target customers, his captivating content and strategic approach significantly boosted our outreach efforts, resulting in increased lead generation and successful meetings.

Anitha

Head - DemandGen, & E-con Systems