We helped Hyperverge go from 11 to 47 MQLs in 3 months with a $4000 Google Ads budget
Client

Funding stage
Seed | $ 1M
Services
Performance Marketing
Industry
Finance


About
HyperVerge is a technology company that provides identity verification and KYC (Know Your Customer) solutions. Their industry-agnostic platform offers advanced verification services that are particularly valuable in the financial services sector.
With capabilities in identity verification and second identity verification, HyperVerge helps businesses verify and onboard customers securely and efficiently.
Challenges
HyperVerge was facing several critical challenges with their demand generation efforts:
- High paid traffic but poor conversion rates
- High Ad Spend with poor lead flow
- Inflated metrics without quality leads
- Difficulty targeting the right audience despite having an industry-agnostic product
Strategies We Implemented
- Analyzed closed-won and closed-lost data to identify patterns
- Discovered 60-70% of successful deals came from financial services sector
- Shifted from broad industry targeting to focused financial services messaging
- Redesigned landing pages specifically for financial services audience
- Simplified landing page design for better conversion
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- Identified top-performing campaigns (KYC and identity verification)
- Reallocated budget from underperforming campaigns
- Prioritized Tier-1 cities with 60% budget allocation.
- Automated bid adjustments using Smart Bidding
- Excluded 50+ non-converting keywords like ‘free KYC software’
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- Established monthly data analysis sessions
- Optimized ad scheduling based on conversion data
- Implemented weekly search term audits
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Refined Positioning and Messaging
- Analyzed closed-won and closed-lost data to identify patterns
- Discovered 60-70% of successful deals came from financial services sector
- Shifted from broad industry targeting to focused financial services messaging
- Redesigned landing pages specifically for financial services audience
- Simplified landing page design for better conversion
Campaign Optimization
- Identified top-performing campaigns (KYC and identity verification)
- Reallocated budget from underperforming campaigns
- Prioritized Tier-1 cities with 60% budget allocation.
- Automated bid adjustments using Smart Bidding
- Excluded 50+ non-converting keywords like ‘free KYC software’
Process Improvements
- Established monthly data analysis sessions
- Optimized ad scheduling based on conversion data
- Implemented weekly search term audits
Result
Within 3-4 months, HyperVerge demand generation efforts achieved significant improvements:
400%
327%
$70k
$2M
MQLs increased from 11 to 47 MQLs per month
400% increase in overall conversion rates with same ad spend
Achieved significant improvement in ROAS.
Monthly Recurring Revenue (MRR) grew from $12K to $70K
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