5 Best Marketing Ops Agencies (2025): Services, Tools Stack, How to Choose

Introduction

Here’s a wild stat: marketing budgets have shrunk to 7.7% of company revenue, the lowest since the pandemic. 

Source

But expectations? Higher than ever. More leads. Cleaner data. Real-time attribution. Faster campaign execution.

The problem isn’t strategy, it’s operations. Most B2B teams are drowning in tools and patchwork processes, with no time to fix routing rules, data hygiene, or dashboard sprawl. And poor integration? It’s now a top reason growth slows down.

That’s why more teams are turning to marketing operations agencies, specialists who live and breathe funnel health, lead routing, campaign QA, and board-level reporting. They bring speed, systems thinking, and deep platform expertise without adding headcount.

This guide is for RevOps leaders, demand gen marketers, and B2B founders who are ready to clean up their stack and move fast. Inside, you’ll get:

• A curated shortlist of the top 5 marketing ops agencies in 2025
  
  
• A list of their core services & tools stack for marketing ops
  
  
• Clarity on how to choose the right agency for your business
  
  
• A buyer's checklist and key questions to ask before hiring

But before we dive into the shortlist, let’s get clear on what marketing operations actually covers and why it’s now one of the biggest levers for revenue growth.

Why Do Companies Need a Marketing Operations Agency?

If you think of marketing as a car, then Marketing Operations (MOps) is the engine. It’s not flashy on the outside, but without it, the car doesn’t move. A Marketing Operations agency makes sure every part of your marketing system works together to drive revenue.

Here’s what MOps covers in practice:

• Lifecycle Design – Mapping how a lead moves from “new contact” to “closed deal” with clear stages.
  
  
• Lead Scoring & Routing – Ensuring high-intent leads get flagged quickly and sent to the right sales rep.
  
  
• Data Governance – Cleaning duplicates, standardizing fields, and enriching CRM records so your reports are accurate.
  
  
• Campaign Operations – Building, testing, and launching campaigns without errors or delays.
  
  
• Reporting & Attribution – Creating dashboards that show what’s working (and what isn’t) across every channel.

Example: Instead of sales complaining about “bad leads,” MOps ensures leads are scored, enriched, and assigned instantly, so sales can focus on closing.

Marketing Ops boosts resource allocation, campaign efficiency, and ROI, supercharging growth through lean, data-driven execution, according to Gartner. 

So, when should you hire an agency instead of building in-house?

• When certified Marketo, HubSpot, or Salesforce experts are too expensive or impossible to hire.
  
  
• When you need results fast, like during a migration, product launch, or rebrand.
  
  
• When your team is drowning in a stack of 10–15 disconnected tools.
  
  
• Or when seasonal campaigns overload your ops bandwidth.

15–25% improvement in marketing effectiveness, as measured by ROI and customer engagement, when Marketing Ops is done well. MOps isn’t a back-office function. It’s a revenue lever. Without it, you’ll keep guessing. With it, you’ll have speed-to-lead, cleaner data, higher SQL rates, and forecasts your board will actually trust.

Now that the role is clear, here’s our editor-vetted shortlist of the top Marketing Operations agencies in 2025, so you can find the right partner faster.

5 Best Marketing Ops Agencies in 2025

The role of Marketing Operations has shifted from “back-office support” to a strategic growth driver. But not every team has the time, talent, or systems to do it in-house, and that’s where the right agency partner comes in.

We’ve evaluated dozens of firms across services, tool-stack expertise, pricing, and real-world results to bring you the 5 best Marketing Ops agencies in 2025. So let’s dive in.

1. Revv Growth 

Revv Growth has built its reputation as a SaaS-first growth partner, helping B2B SaaS companies design and scale their marketing operations to directly impact revenue. 

What makes Revv Growth unique is its SaaS-first approach: every playbook is tailored to the SaaS buyer journey, subscription revenue models, and long sales cycles. By combining automation workflows, AI-powered content, and rigorous ops governance, they help SaaS businesses improve lead quality, reduce CAC, and accelerate pipeline velocity.

The agency specializes in end-to-end growth services: 

1. Demand Generation
2. Content and SEO
3. SaaS PPC
4. LinkedIn Outreach
5. Conversion Rate Optimization (CRO)
6. Marketing Automation
7. CRM Optimization
8. Account-Based Marketing (ABM)

Trusted by brands like Vymo, Atlan, LeadSquared, Docsumo, and SoluteLabs, Revv Growth has a proven record of delivering measurable results, like a 4× lift in conversions and a $41.5M pipeline build for Vymo in just three months.

Tools & Technology Expertise:

• HubSpot – Their primary platform for CRM, marketing automation, and workflows. 
• Make.com – Powers advanced automation across workflows such as lead routing, CRM triggers, and cross-tool actions. 
• AI Content Tools – Tools like ChatGPT, Perplexity, and Clearscope are used to optimize content creation, SEO, and AI-overview visibility at scale.

Ideal fit: SaaS companies in the $5M–$50M ARR stage, where growth depends on predictable demand generation, clean data, and efficient marketing processes.

Why Hire Revv Growth for Marketing Operations?

1. SaaS-Growth Built-In

Revv Growth is an AI-driven, SaaS-focused marketing agency with deep proficiency across demand generation, content marketing, SEO, SaaS PPC, ABM, and marketing automation. Everything they do, from lead scoring to campaign execution, is crafted with the SaaS buyer journey and subscription-revenue lens in mind.

2. Automation + Data-Driven Campaigns

They don’t just run campaigns, they build systems. Revv Growth designs automation workflows using tools like Make and n8n, ensuring fast, scalable lead routing and nurturing. Their AI-backed strategies help convert more of your inbound interest into pipeline-ready leads.

3. Execution Across the Full Funnel

From SEO-optimized content to high-intent SaaS PPC and account-based marketing with ABM, they handle every stage of the funnel. Their playbooks are built on maximizing pipeline flow, not vanity metrics.

4. Real, Repeatable Results

• With LeadSquared, Revv Growth cut ad costs by 30% while improving demo bookings by 40%.
  
  
• For Vymo, they applied lifecycle strategy, routing automation, and lead scoring to elevate the MQL→SQL conversion from 4.5% to 18%, building a $41.5M marketing-sourced pipeline.
  
  
• For SoluteLabs, they built GTM frameworks and automation that transformed referral-heavy lead flow into a scalable pipeline.

To read these case studies → Click here

5. Structured, Scalable Process

No more ops surprise. Revv Growth pairs each campaign with QA checklists, governance protocols, and documentation as standard. They treat your marketing stack like a system, not just a set of tools.

Revv Growth stands out because it's not about flashy tactics, it’s about building a growth machine that runs on predictability, pipeline, and scale.

2. Directive Consulting 

Directive Consulting is a well-established B2B SaaS marketing agency known for combining performance marketing with RevOps strategy. They excel at aligning campaigns with CRM/MAP infrastructure so marketing efforts tie directly to the pipeline.

Core Services:

• Revenue Operations: Seamless integration of marketing automation, CRM configuration, and lifecycle workflows.
  
  
• Paid Media: Targeted PPC campaigns crafted for high-intent SaaS buyers.
  
  
• Content & SEO: Performance-driven organic content that boosts qualified pipeline.
  
  
• CRO & Performance Design: Optimized conversion paths through data-backed design.
  
  
• Go-to-Market Strategy: Full-funnel programs built to drive sustainable customer acquisition.

Tools & Technology Expertise:

While the website doesn’t list specific tools, Directive is a recognized HubSpot Certified Partner, indicating deep platform fluency. They also deliver tight integration across CRM and MAP systems as part of their revenue operations practice.

Pros:

• Integrated performance marketing & RevOps methodology
  
  
• Strong track record with mid-market and enterprise B2B/SaaS clients
  
  
• Full-stack services, from strategy to execution to optimization

Cons:

• Positioning and scale make them better suited for established teams, not early-stage startups
  
  
• Tool-specific depth (e.g., Marketo, Salesforce) isn’t highlighted openly on their site

3. SmartBug Media 

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SmartBug Media is a full-service digital agency and HubSpot Elite Solutions Partner, consistently recognized for their expertise across the customer lifecycle, from marketing to revenue operations. They tailor strategies from demand generation to revenue acceleration, using HubSpot as their core platform.

Core Services:

• Inbound and demand generation (organic content, SEO, email marketing, nurturing)
  
  
• Paid media and multi-channel campaigns
  
  
• Marketing automation and HubSpot Operations (Ops) Hub support
  
  
• CRM and HubSpot implementations, migrations, and training
  
  
• Sales enablement and public relations
  
  
• Web development, CMS, creative, and branding
  
  
• Customer success and service infrastructure
  
  
• E-commerce, payments, and commerce hub solutions

Tools Expertise:

• HubSpot (all Hubs): Marketing, Sales, Operations, Service, Content, Media, Commerce
• Other platforms: WordPress, Shopify, Craft CMS, Magento (web development integrations)

Pros:

• Deepest and most decorated HubSpot agency globally (elite partner, multiple impact awards, Partner of the Year).
  
  
• Full-spectrum lifecycle coverage—from web/creative to ops and automation.
  
  
• Proven track record across industries including SaaS, healthcare, manufacturing, and finance.

Cons:

• Primarily HubSpot-focused; may not serve MAPs like Marketo or specialized enterprise stacks as effectively.
  
  
• Broad full-service model may be overkill for companies needing lean, ops-only support.

4. Ironpaper

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Ironpaper is a specialized B2B growth agency built for industries with complex or long sales cycles. Their playbook is rich in Account-Based Marketing (ABM), demand generation, and marketing automation, all aimed at accelerating high-value pipeline growth. 

They’re particularly well-suited for enterprises that need precision, alignment, and measurable revenue outcomes.

Core Services:

• Account-Based Marketing (ABM): Personalized, multi-stakeholder campaigns designed for enterprise motion.
  
  
• Demand Generation: Inbound and outbound campaigns centered around lead quality and lifecycle acceleration.
  
  
• Content Marketing & Thought Leadership: Targeted content that educates and persuades complex buying groups.
  
  
• Marketing Automation: Behavior-driven workflows and lifecycle nurturing for sustained engagement.
  
  
• Sales Enablement: Tools, messaging, and alignment support to synchronize marketing and sales.
  
  
• Website & Digital Strategy: ABM-friendly web design and messaging engineered for enterprise buyers.

Tools & Technology Expertise

Ironpaper doesn't showcase specific tool certifications but emphasizes integrated marketing technology capabilities, including CRM integrations and automation platforms. Their ABM and inbound work often implies fluency with enterprise systems like HubSpot and others commonly used in complex B2B stacks.

Pros

• Deep expertise in ABM and campaign orchestration for high-value, long-sales-cycle businesses.
  
  
• Integrated service suite, from content and digital to automation and enablement, streamlined for pipeline acceleration.
  
  
• Strong process orientation, especially in aligning marketing and sales teams.

Cons

• Less transparent about tool-specific certifications (e.g., HubSpot, Salesforce).
  
  
• Broad full-service model may exceed needs or budgets of lean, early-stage SaaS teams.

5. Kalungi 

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Kalungi positions itself as the world’s only full-service B2B SaaS marketing agency offering a complete outsourced marketing team, led by fractional CMOs rooted in the proven T2D3 growth framework. They focus on building scalable marketing functions for SaaS companies at any growth stage.

Core Services:

• SaaS Marketing Team / Instant Full-Stack Support
  
  
• Fractional CMO Leadership & CMO Coaching
  
  
• 95-Point Marketing Funnel Audit + 90-Day Growth Roadmap
  
  
• Account-Based Marketing (ABM)
  
  
• HubSpot Optimization (HubSpot Diamond Partner)
  
  
• Content Marketing & SEO
  
  
• Web Development & Branding
  
  
• GTM Strategy Workshops & Design
  
  
• Performance Marketing & Conversion Rate Optimization (CRO)

Tools Expertise:

• HubSpot 
• Deep experience with content platforms, marketing automation, website development, and GTM systems, though additional MAP/CRM platforms are not explicitly listed.

Pros:

• A holistic growth model combining strategic leadership and execution under one roof
  
  
• Pay-for-performance options offer flexibility and accountability, especially for VCs/PEs
  
  
• Proven to deliver rapid pipeline acceleration and MQL lift (e.g., $4.7M pipeline, 1500% increase in MQLs)

Cons:

• Premium positioning; not a match for companies seeking lean, Ops-only support
  
  
• Tool-stack expertise beyond HubSpot is not heavily emphasized on-site

The right Marketing Ops agency can be the difference between campaigns that stall out and a growth engine that runs on predictability and scale. Each of these agencies brings something unique to the table, whether it’s HubSpot specialization, ABM expertise, or full-stack SaaS growth support.

If you’re a SaaS company looking for more than execution, someone who can align your campaigns, data, and operations into one predictable system, Revv Growth stands out as the partner of choice. Their SaaS-first playbooks, automation expertise, and proven results make them a natural fit for B2B companies ready to scale.

Curious what this could look like for your business? See what Revv Growth can do for you.

Key Services Offered by a Marketing Operations Agency

So, what does a Marketing Ops agency actually do? It’s more than “managing tools.” A good agency becomes the control center for your funnel, ensuring campaigns run flawlessly, data stays clean, and revenue attribution is rock-solid. 

Here’s a breakdown of the core services:

1. Campaign Operations

This is the day-to-day backbone of execution. Agencies handle:

• Build → QA → Launch: Campaign creation, quality assurance, and deployment.
  
  
• Calendars & Checklists: Coordinated campaign calendars and QA checklists to eliminate last-minute errors.
  
  
• Compliance: GDPR/CCPA compliance and double-checks before launch.

Example: An ops partner might own the full email campaign cycle, from template build and link validation to post-send reporting, so marketing managers can focus on strategy.

2. Automation & Lifecycle Management

Agencies design and maintain the workflows that keep prospects moving:

• Lead Nurtures: Automated drip sequences by stage, industry, or persona.
  
  
• Scoring & Routing Rules: High-intent leads are flagged and sent to the right sales rep instantly.
  
  
• Alerts & SLAs: Notifications for sales if leads aren’t followed up on within 5 minutes.

Automation turns lead management from guesswork into a predictable system, helping sales teams focus on closing, not chasing.

3. Data Quality & Governance

Bad data kills ROI. MOps agencies keep your CRM healthy:

• UTM Standards: Consistent tracking across campaigns.
  
  
• Deduplication & Enrichment: Removing duplicate records and adding missing firmographics.
  
  
• Field Taxonomies: Standardizing data fields for accurate reporting.

Agencies keep your CRM and MAP data clean and reliable. They set UTM standards, remove duplicates, enrich missing fields, and create taxonomies so data fields stay consistent across campaigns.

4. Reporting & Attribution

Agencies make sure your numbers actually mean something:

• Board-Ready Dashboards: Metrics aligned with revenue, not vanity clicks.
  
  
• Attribution Models: First-touch, multi-touch, W-shape, or data-driven attribution setups.
  
  
• Experiment Readouts: A/B test results delivered with clarity on revenue impact.

Example: Instead of “email open rates,” you get a board deck that says, “This campaign influenced $1.2M pipeline.”

5. Vendor Selection & Implementations

Choosing and integrating tools is a nightmare, agencies make it seamless:

• MAP/CRM/CDP Selection: Helping you choose between HubSpot, Marketo, Salesforce, or Eloqua.
  
  
• Integrations: Connecting MAP → CRM → CDP → iPaaS without data loss.
  
  
• Documentation: Playbooks and handovers so you’re never locked out of your own systems.

With the right tools connected properly, your stack stops being a cost center and starts being a growth multiplier.

6. Marketing Process Outsourcing (MPO) / Staff Augmentation

Sometimes you don’t need strategy, you need execution muscle. Agencies provide:

• Embedded Pods: Dedicated ops teams that act like your in-house staff.
  
  
• “Campaign Ops as a Service”: Outsourced execution of campaign builds, QA, and reporting.
  
  
• Scalable Models: Spin up pods during seasonal surges, scale down when demand cools.

MPO gives you flexibility, on-demand ops support without the overhead of permanent headcount.

Understanding services is half the battle, the other half is making the business case for why these investments pay off. So, let’s look at the benefits of hiring one.

Benefits of Hiring a Marketing Ops Agency (vs. In-House Teams)

Building a high-performing marketing ops function in-house sounds ideal until you factor in time, cost, and risk. Here’s why more companies are turning to specialized agencies instead:

1. Speed & Specialization

MOps agencies bring certified experts across HubSpot, Marketo, and Salesforce who have already solved the problems you’re facing. Instead of waiting months to hire and onboard, you tap into ready-to-go architects with proven playbooks.

With an agency, you skip the learning curve and get enterprise-grade execution from day one.

2. Lower Risk

From tool migrations to lifecycle overhauls, the stakes are high. Agencies bring QA processes, rollback plans, and compliance checklists that reduce the risk of broken integrations or lost data.

Mistakes in ops can cost pipeline, agencies protect you with tested processes and safety nets.

3. Cost Dynamics

A senior MOps hire (fully loaded with salary, benefits, and training) often costs $160K–200K/year. An agency retainer or embedded pod typically runs $8K–20K/month, giving you access to a full team, automation, data, reporting, campaign ops, for less than one senior hire.

Agencies turn fixed headcount into variable cost, letting you pay for only the expertise you need.

4. Elastic Capacity

Campaign spikes, product launches, or entering a new market often overwhelm in-house ops. Agencies scale up pods instantly, then scale down once demand normalizes, without the pain of hiring and layoffs.

Ops capacity flexes with your business, so you’re never overstaffed or under-resourced.

5. ROI 

Even small fixes compound quickly:

• If duplicate records drop from 12% to 2%, pipeline visibility improves dramatically, and sales stops wasting time on bad leads.
  
  
• If speed-to-lead improves from hours to minutes, SQL conversion can increase by 15–25%.

Agencies don’t just save time, they directly boost conversion, pipeline accuracy, and revenue.

6. Change Management & Documentation

In-house teams often neglect documentation, leaving you exposed when employees leave. Agencies deliver process docs, playbooks, and governance frameworks so changes stick and knowledge doesn’t disappear. Documentation isn’t glamorous, but it prevents future ops debt and keeps your systems scalable.

Hiring a Marketing Ops agency gives you speed, expertise, flexibility, and measurable ROI, without the cost and risk of building an in-house function too early.

Convinced it’s worth exploring? Here’s how to pick the right partner for your stack, budget, and timeline.

Also Read → 10 Best SaaS Digital Marketing Agencies That Drive SQLs & Revenue

How to Pick the Perfect Marketing Ops Partner for Your Business

Not every agency that claims “RevOps expertise” is built for true Marketing Ops. The best partner should feel like an extension of your team, fluent in your stack, disciplined in governance, and transparent in results. 

Here’s what to look for:

1. Tool-Stack Fit and Certifications

The first non-negotiable is tool-stack expertise. If your company runs on HubSpot, Marketo, Salesforce, or Eloqua, your agency should have certified specialists for those platforms. For more advanced setups, look for experience with Segment or other CDPs, and iPaaS tools like Workato or Zapier.

Ops lives and dies by the tools you use. If your agency isn’t certified, you’ll end up paying for their learning curve, and worse, you risk expensive mistakes.

2. Data Model Expertise

Ops isn’t just workflows, it’s the structure underneath. A good agency will understand how to design and manage complex data models: lead and account hierarchies, multi-brand configurations, and multi-region setups for global organizations.

A broken data model means broken attribution. If leads aren’t tied back correctly to accounts or opportunities, you’ll never trust your pipeline numbers.

3. Governance and Process Discipline

Governance is where many agencies fall short. Look for partners with a documented governance framework that includes QA checklists, change logs, release cadences, and data security protocols. This ensures that every campaign launch and system update is managed safely and predictably.

A single missed UTM tag, unchecked form field, or skipped compliance step can break reporting or even create regulatory exposure. Governance prevents chaos.

4. Engagement Model Fit

Agencies come in different models, and the wrong one can cost you. Project-based engagements are best for migrations or one-off implementations. Retainers work well for steady-state ops management. Embedded pods are the best fit when you need campaign ops as a service, dedicated resources that feel like an in-house team.

Your ops needs will evolve. Product launches, seasonal campaigns, or market entries often require rapid scale-up. The right engagement model gives you the flexibility to match capacity to demand.

5. Proof and Knowledge Transfer

The strongest agencies prove their value with real outcomes. Look for case studies that highlight pipeline velocity improvements, SQL lift, CAC efficiency, or attribution accuracy. Ask for references from similar companies and request to see their internal playbooks. Finally, make sure they include a knowledge transfer plan, because you don’t want to be permanently dependent on one vendor.

Without proof, you’re buying promises. With proof, you’re buying repeatable outcomes.

6. Pricing Signals

Marketing Ops pricing can vary widely, but a transparent partner should explain how costs are calculated. Key drivers include the number of systems you need managed, the complexity of your data model, campaign volume, SLA requirements, and whether your business operates across multiple geographies or time zones.

Without transparency, pricing becomes a guessing game. You don’t want surprise bills tied to “scope creep” you never anticipated.

7. The RFP Toolkit

Most evaluation processes fail because the buyer doesn’t ask the right questions. Strengthen your process with two tools:

• An RFP checklist with 12 must-ask questions. These cover tool expertise, data model design, attribution methodology, QA processes, governance, and documentation standards.
  
  
• A 90-day plan template that outlines exactly what you should expect: system audit, lifecycle rebuild, reporting baseline, and early automation wins. This forces vendors to show how they’ll deliver value in the first three months.

These two tools give you leverage. Instead of reacting to a vendor’s pitch, you’re steering the conversation with a structured evaluation.

Questions to Ask a Marketing Ops Agency Before Hiring

Not all agencies that say “we do RevOps” actually know Marketing Ops. The right questions will separate a vendor who’s learning on your dime from one who’s truly built to scale your systems. 

Here’s a shortlist of questions you should always ask before signing.

1. How do you design lead lifecycle and define MQL/SQL/SAL across regions?
2. Can you share your routing SLA template and exception handling process?
3. What’s your data hygiene cadence, and which tools do you use for dedupe & enrichment?
4. Which attribution models do you support, and when do you recommend each?
5. How do you document changes and hand off to internal teams?
6. What’s your campaign QA process before launch?
7. Which certifications do you hold for HubSpot, Marketo, Salesforce, or Segment?
8. Can you show examples of migrations you’ve completed for MAP/CRM/CDP?
9. What are your typical pricing bands for my stack and campaign load?
10. How do you support multi-region or multi-brand data models?
11. What does your first 90-day plan usually look like?
12. How do you ensure knowledge transfer so we’re not dependent long-term?

By pressing on lifecycle design, governance, documentation, and hand-off, you’ll quickly see whether a partner has the discipline to scale with you.

Final Thoughts

Hiring a Marketing Ops agency isn’t just a box to check, it’s a decision that directly impacts your revenue engine. The right approach is clear: start with a focused shortlist, compare services and pricing, push agencies with the right questions, and align on a 90-day plan that sets expectations and shows value quickly.

Among the options out there, Revv Growth stands out as the partner built for B2B SaaS. With expertise across HubSpot, Salesforce, and Marketo, and a proven track record of driving results, like helping Vymo 4× their conversion rate and building $41.5M in pipeline, we don’t just manage systems, we make them work for growth.

If you want your marketing to run like a predictable, scalable machine, Revv Growth is the agency to bet on.

Book a call today to see how we can match your stack, your budget, and your growth goals and help you get it right from day one.