Introduction
The visibility of search engines is shifting from the traditional ranking process to AI-generated responses. As a performance-oriented SEO and AI visibility agency, RevvGrowth employs GEO tools to assist clients in enhancing citation tracking, visibility, and brand presence on generative platforms.
Generative Engine Optimization (GEO) tools help businesses track citations, visibility, and brand mentions on platforms such as ChatGPT, Perplexity, and Google AI Overviews. In this guide, we will compare the best GEO tools for 2026 to assist you in choosing the right tool for your team.
Here’s a comparison of the top GEO tools we’ll cover in this blog.
Top GEO Tools for 2026
GEO tools are software platforms that track and optimize how content appears in AI-generated search answers. These tools monitor prompt-level visibility, citations, and source usage across systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews. GEO tools focus on how large language models (LLMs) retrieve and synthesize information, not just page rankings.
B2B teams use geo tools to benchmark competitors, measure AI visibility, and improve content that influences AI answers. These tools support generative engine optimization by connecting AI search behavior to measurable marketing outcomes.
Here’s the breakdown of the tools to keep an eye on in 2026:
Peec AI
Screenshot of the Peec AI homepage showing the headline “AI search analytics for marketing teams,” with navigation links (Pricing, Resources, Partnerships, Careers), login and sign-up buttons, and a dashboard preview displaying visibility, sentiment, and position metrics.
About: Peec AI is a product for search engine presence generation. It tracks the presence of brands across AI engines, including ChatGPT and Perplexity. It tracks citations, mentions, and competitive visibility in AI-generated responses. It enables teams to comprehend how LLMs perceive their products. It’s built for companies that focus on AI-era discoverability, not just rankings.
Key Features:
- Prompt Tracking & Suggested Prompts - Set the questions (prompts) you'd like to track across AI platforms. The 'Suggested Prompts' tab in Peec automatically analyzes your website and suggests relevant prompts you can accept or decline with one click. This significantly reduces the entry barrier for new GEO teams.
- Visibility & Mention Separation - Peec is the only tool that distinguishes between brand visibility (how often your brand is mentioned in AI results) and source citations (how often your website is cited as a source). Most other tools combine these metrics, but this is an important distinction for strategy.
- Competitive Benchmarking - Enter your direct competitors and compare your AI visibility to theirs prompt by prompt. Provides geographic visibility breakdowns so global brands can see where their performance is lagging in different regions.
- Sentiment Scoring - Assigns a score from 0-100 to the sentiment of AI mentions using positive and negative keyword analysis (e.g., 'reliable,' 'leading' vs. negative language).
Pros:
- Automated Content Enrichment Across Platforms
- Scalable to large enterprise classes
- Advanced analytics dashboard
Cons:
- More expensive for enterprise users
- Only limited integrations with some CRM tools
Reviews:
G2 rates PeeC AI 5.0/5, making it a reliable tool to lean on.
Goodie AI
About: Goodie AI provides brands with the opportunity to recognize the frequency at which they are mentioned within AI-generated results. It concentrates on monitoring mentions of AI on conversational and answer-oriented platforms. The tool offers "visibility insights" appropriate for "generative search behavior."
This tool is intended for people transitioning from SEO rankings to AI citation tracking.
Key Features:
- Brand Visibility Score - This is a live composite score that indicates how often and positively your brand is mentioned across all AI platforms. This score is constantly updated as new AI engines are developed, providing you with one key headline metric to measure your progress over time.
- Multi-Engine Monitoring - This feature monitors your brand mentions across all major AI platforms at the same time, making it one of the widest coverage platforms on the market. Each engine has its own sentiment and visibility analysis.
- Sentiment Analysis & Ranking by AI Model - This feature goes beyond the simple mention count. Goodie also indicates how positively or negatively each AI platform mentions your brand, enabling you to spot narrative gaps across platforms.
- AI Search Optimization Features - This feature analyzes topic visibility, sentiment, and top brands in your industry, so you know not only where you stand but also how to get more AI citations for a particular topic.
- GEO Content Writer - This is an in-house content creation feature that includes your brand voice and is designed for GEO search. The content is optimized for AI citation, not just traditional keyword rankings.
Pros:
- Easy-to-use interface
- With affordable entry-level pricing
- Strong focus on content strategy
Cons:
- Limited non-English language support
- Can be less effective for niche industries
Review:
Based on G2 and Independent reviews, Goodie AI has strong early ratings.
Profound
About: Profound is an AI search intelligence platform designed for tracking brand visibility within LLM content. It measures the frequency with which the brand appears in AI summaries and replies. The tool enables citation tracking and competitive benchmarking. It helps companies develop their strategy for generative search ecosystems.
Key Features:
- Answer Engine Insights - Records actual AI answer output from 10+ engines in real-time, storing full text and metadata. Monitors brand visibility, share of voice, position, and sentiment on all engines tracked at once. Unlike other tools using API calls, Profound records answers as they are presented to users.
- Prompt Volumes (400M+ Conversations) - A proprietary dataset based on 400M+ real, anonymized AI conversations (and growing by 150M each month). Enables marketers to see what actual users are asking AI models — not just hypothesize about prompts. This is a feature no other GEO platform offers today.
- Agent Analytics (AI Crawler Tracking) - Integrates with Vercel, AWS CloudFront, Cloudflare, Fastly, or Netlify to monitor exactly which AI crawlers are indexing your site, how often, which pages are crawled, and where schema markup holes are hurting AI site indexation. Integrates with GA4 for complete customer journey attribution.
- Profound Workflows - An automation layer for content teams: audit, analyze, and optimize content at scale with automated workflows and research-driven insights. Automates the process of turning visibility data into content actions.
- ChatGPT Shopping Visibility - Monitors product position specifically within ChatGPT Shopping, a feature essential for e-commerce brands as AI-commerce grows at a breakneck pace.
Pros:
- Excellent for businesses that span various geographical locations
- Robust analytics features
Cons:
- Requires a steep learning curve for beginners
- A few mobile-friendly resources
Review:
Profound is 4.6/5 rated by 200-plus reviewers.
Ahrefs
About: Ahrefs is a traditional SEO platform that is venturing into AI visibility tracking. It is now expanded to include the ability to monitor brand mentions in an artificial intelligence-based search environment. The tool includes data on backlinks, keyword research, and new generative search findings. It is best used by teams looking to implement a GEO strategy as part of their regular SEO processes.
Key Features:
- Brand Radar - Tracks the frequency of your brand being mentioned in Google AI Overviews and AI Mode for monitored keywords. Provides weighted position tracking (are you the top suggestion or just one of many?) and comparison to competing domains based on Ahrefs’ complete link authority data.
- 250M+ Prompt Database - One of the largest prompt databases on the market, allowing tracking for a much more extensive set of queries than teams would manually target. Especially helpful for finding surprising AI citation opportunities in related topics.
- Backlink Index Integration - The only solution that links AI citation performance to link authority data. Teams can see how backlinks are impacting AI citations versus traditional ranking, a metric that pure GEO solutions do not offer at all.
- Keyword Research for GEO - Helps teams find high-intent queries that AI engines are actively answering, allowing content teams to focus on creating around proven AI-trigger topics rather than trying to guess.
- Multilingual AI Visibility - Allows tracking in multiple languages and geos, which can be helpful for global brands tracking performance in non-English AI responses.
Pros:
- Extensive data available for SEO analysis
- Well integrated with other marketing tools
Cons:
- Expensive for small businesses
- Can be overwhelming for new users
Review:
300-plus reviews in Trust Radius rate 9/10 for Ahrefs.
Semrush
About: Semrush is an all-in-one digital marketing suite that finally makes artificial intelligence part of search tracking. It underlines keyword ranking, brand mentions, and evolving search formats. Its AI-related tools help marketers assess visibility in the new generative search results. It's perfect for businesses integrating classic SEO with AI-era optimization.
Key Features:
- AI Visibility Toolkit - Monitors how frequently your brand is mentioned in AI-powered responses across the leading platforms, which questions trigger mentions, and competitors’ performance on the same queries – all presented within the Semrush interface you know and love.
- Sentiment & Language Analysis - A major unique selling point: Semrush examines the tone and storytelling structure of AI-powered responses about your brand (positive, neutral, or negative), so that teams can control their AI-powered story instead of simply tracking mentions.
- Competitor Benchmarking - Reveals the market share of AI-powered mentions compared to direct competitors, uncovering opportunities and holes across each tracked AI platform.
- ContentShake AI Integration - Links GEO visibility holes straight to content creation tools within the Semrush interface, enabling teams to create optimized content immediately based on identified holes in citations.
- Comprehensive SEO Toolkit (Bundled) - AI-powered visibility data is combined with keyword analysis, backlink research, site audits, and PPC tools – making Semrush the most comprehensive overall marketing solution on this comparison list.
Pros:
- All-in-one platform for SEO and Content Marketing
- Good competitor analysis capabilities
Cons:
- Subscription can be expensive for smaller organizations
- The user interface may be complex for beginners
Review:
Semrush is another brand name with a reputation of 4.5/5 rating on G2.
AthenaHQ
About: AthenaHQ emphasizes search intelligence driven by artificial intelligence, as well as brand positioning. It monitors how companies feature in the responses or results. The platform also shows trends in citation and AI visibility gaps. It is designed for businesses that prioritize generative engine optimization strategies.
Key Features:
- Multi-Engine Visibility Tracking - Tests large batches of questions against leading AI engines at the same time. Highlights where your brand is visible, where it is not, and how often your competitors come up in its place, using share-of-voice and mention rate metrics.
- Competitive Gap Analysis - Finds the specific questions and topics on which your competitors are being mentioned instead of your brand. Ranks gaps by business value, so teams can concentrate on the most valuable mention opportunities first.
- Automated Content Creation - Unlike other monitoring tools, AthenaHQ assists in creating AI-friendly articles and content optimized for LLM mentions.
- Athena Recommendation Engine (Enterprise) - This is available on enterprise plans. It gives teams proactive, data-driven recommendations on content, outreach, and optimization based on AI visibility trends and competitor analysis.
- Unlimited Seats - All plans at AthenaHQ include unlimited team seats, which is economical for agencies that would be charged per-seat pricing on competing tools like Profound.
- Geo-Data Analytics - Regional performance metrics for brands that need to track AI visibility in multiple countries and languages at the same time.
Pros:
- Great for data-driven decision-making
- Good for targeting a specific geographic region
Cons:
- Requires significant setup time
- Limited Integration with CRM Systems
Review:
Athena HQ is trusted by users, as evidenced by the 4.9/5 rating on G2.
XFunnel
About: XFunnel looks at the buyer journeys by utilizing AI, as well as brand discoveries through generative platforms. It monitors how leads interact with brands via LLM-generated replies. It ties its data on AI visibility to revenue and funnel performance. It’s built for teams measuring AI influence across the pipeline and sales.
Key Features:
- Buying Journey Analysis - The flagship capability of XFunnel. Simultaneously monitors brand AI visibility at each stage of the funnel (awareness, consideration, conversion), identifying the precise point where AI-powered discovery fails, and prospects cease to discover you.
- AI Visibility Tracking Across LLMs - Tracks brand mentions and search rankings in real-time across leading AI engines, with query analysis by intent, geography, and buying persona, not just generic brand tracking.
- Revenue Attribution - Connects AI search mentions to CRM information and subsequent pipeline revenue. Attributes that AI-powered search interactions drive qualified leads, opportunities, and closed revenue — the attribution piece most GEO tools utterly ignore.
- Analyst Support with Customized Playbooks - XFunnel is more of a strategic GEO partner than a traditional self-service SaaS tool. Every customer is assigned an analyst who supports and customizes playbooks for their specific funnel and industry.
- Automated Sales & Marketing Processes - Fires off nurture and follow-up sequences based on AI-powered brand discovery activity, integrating GEO insights with marketing automation for revenue teams.
Pros:
- Excellent for businesses wishing to maximize their conversion rates
- Integrates seamlessly with most CRM tools
Cons:
- May require a lot of manual setup
- Can be overwhelming for small businesses
Review:
XFunnel has got positive early user ratings.
Geostar
About: Geostar is a generation engine optimization technique that emphasizes Artificial Intelligence citation tracking. Brand mentions are tracked by the way conversation AI tools discuss them. The platform focuses on structured content analysis and artificial intelligence readiness. It helps companies optimize for visibility with LLM search.
Key Features:
- AI Source & Citation Tracking - Reveals which pages of your site are being cited in AI responses and which domains from other sites are being cited as authorities in your category. Assists in understanding the content and PR factors that influence citation decisions.
- AI Crawler Monitoring - A unique technical capability: monitors which AI crawlers (GPTBot, ClaudeBot, PerplexityBot, and others) visit your site, how often, which pages are accessed, and which pages are never visited at all. This is usually hidden from view in standard analytics solutions.
- Structured Content Analysis - Analyzes your site’s schema markup, heading tags, FAQ content, and semantic architecture for AI-readiness, then delivers actionable technical advice on how to optimize AI engines’ citation of your content.
- Local SEO Analytics - Offers geographic performance metrics by location – essential for franchise businesses, law firms, medical practices, and other multi-location companies needing to monitor AI visibility at the city level.
- Full-Service Agency Execution - Geostar can fully execute your entire GEO strategy from audit through implementation and ongoing management. This is highly unusual in the GEO industry and a huge benefit for companies lacking in-house GEO expertise.
Pros:
- Perfect for businesses that focus on local SEO
- Provides in-depth geographic information
Cons:
- Less Useful for Global or Enterprise-Level Businesses
- May not be as feature-rich for Content Marketing
Review:
Geostar has received some positive ratings, recognized for local SEO depth and AI crawler intelligence.
Otterly AI
About: Otterly AI provides brands with the ability to track and improve their presence across all AI search platforms. It gauges AI citations, competitive mentions, and visibility trends. It provides reporting catered to generative search performance. It's suited for marketers looking for structured insights into AI-driven discovery.
Key Features:
- Search Prompt Tracking - Reveals the specific GEO search prompts that lead to your brand’s mention in Google AI Overviews, ChatGPT, and Perplexity. Most importantly, Otterly shows you the actual text of the AI response so you can see exactly how your brand is being mentioned.
- Brand Mention Position Tracking - Tracks not only whether your brand is mentioned in an AI response, but also where in the response: front and center, in the middle, or relegated to the bottom, with sentiment applied to each mention. Position is as important as presence in AI answers.
- Link Citation Tracking - Tracks all of your branded links that are mentioned in AI answers and notifies you of changes in link mentions, position changes, and new citation opportunities as they develop.
- NLP-Based Content Analysis - Analyzes your existing content using natural language processing to find structural and topical changes that could help boost AI citations, with actionable recommendations.
- Weekly Insight Summaries - Provides regularly scheduled summaries of performance with clear trend information. Especially helpful for marketing teams who need to stay on top of AI visibility changes without having to check a dashboard every day.
Pros:
- Great for businesses focusing on content optimization
- Easy-to-use interface
Cons:
- Limited integration with third-party marketing tools
- May not provide profound insights for large-scale business entities
Review:
Otterly AI is rated 4.9/5 on G2 as per approx. 40 reviewers.
Writesonic
About: WriteSonic is an AI content tool with features optimized for AI search. It supports content creation that follows generative search visibility principles. There are features for structuring content to be readable by AI. It is useful for teams that engage in AI content development and GEO strategy.
Key Features:
- Multi-Platform AI Visibility Tracking - Tracks brand mentions and rankings on Google AI Overviews, ChatGPT, Perplexity, Grok, Gemini, and Claude from a single interface. Displays citation frequency, position in response, sentiment, and competitive analysis.
- Action Center - The flagship GEO tool of Writeonic. Analyzes areas where citations are lacking, content is weak, or technical GEO problems exist, then delivers actionable, step-by-step instructions on exactly what needs to be created or corrected to enhance AI visibility. This bridges the execution gap that all monitoring tools leave wide open.
- AI Traffic Analytics - Tracks and analyzes AI crawler visits to your site that are normally overlooked by standard analytics software (including Google Analytics). Displays which AI bots visit, which pages they favor, and when they last crawled your site, giving insights into how AI engines are indexing your content.
- Prompt Intelligence - Unearths actual user prompts (not keyword estimates) that are driving AI responses in your niche, based on proprietary AI chatbot data sets and Reddit signals, and keyword planner data. Links content planning to real-world AI query behavior.
Pros:
- Great for Content-Heavy Businesses
- Excellent at creating localized content
Cons:
- Limited customization options
- Can produce generic results if not well prompted
Review:
2,102 reviewers have rated Writesonic 4.8/5 in Capterra.
How to Choose the Best GEO Tool?
Choosing the right GEO tool depends on your team size, AI platform coverage, and reporting needs. Focus on tools that track citations, monitor AI visibility, and integrate with your existing SEO workflow.
This shift is already visible in how users explore content across non-Google platforms, as outlined in this research.
GEO tools help to innovate the existing SEO, which would further help in content optimization. As quoted by Neil Patel, Digital Marketer, says, “Rethink your SEO workflow for generative search," in his insightful video on AI-SEO Is Changing Everything in 2026.
Match to Team Size and Budget
Begin by selecting a GEO tool that fits your team size and operational requirements. Teams that are larger in size may need enterprise solutions, while smaller teams should focus on cost-effectiveness and transparent pricing with no hidden charges.
Prioritize LLM Coverage and Integrations
Good GEO tools will optimize content not only for search engines but also for LLMs, which will ensure that the content is accurately reflected in the answers generated by AI. Because AI systems are capable of synthesizing information from multiple sources (as explained in this article about AI behavior), it is important to select a tool that has good integration with your CRM, data warehouse, and analytics tools.
Actionability and Support Assessment
Select a GEO tool that provides insights, not just data, such as optimization recommendations and notifications about SEO opportunities. Make sure that the supplier has good support, documentation, and SLAs.
Test with Trials for B2B Fit
Most of the GEO tools provide free trials or demo versions. Take this opportunity to test the tool’s effectiveness in your real-world environment for B2B. Evaluate how well the tool integrates with your existing workflows, how easy it is to use, and the accuracy of the results provided. Testing the tool upfront will ensure it's the right fit before making any long-term commitment.
Partner with Experienced Agencies
Even the most sophisticated GEO tools will only work if you understand the behavior of the prompt, citation patterns, and how AI platforms are retrieving information along the buyer’s journey.
Working with agencies that already use effective GEO stacks would help teams bypass months of trial and error to find success quickly. RevvGrowth uses a structured GEO approach that leverages AI visibility tracking and SEO execution, as shown in the case studies below.
Atlan
The objective of Atlan’s effort was to elevate awareness about high-intent, category-defining content where buyers were actively researching various data governance and analytics-related ideas and terms. The issue, however, wasn’t just about enhancing rankings but also about being included within featured snippets and answers generated through AI, which are often involved in early-stage decision-making processes.
RevvGrowth also used the GEO strategy on content and optimization methods through tools such as Ahrefs and Semrush, which helped in identifying snippet opportunities and restructuring the content for answer extraction. We also leveraged ChatGPT, Claude, and Frase.io to refine content clarity, optimize answer formatting, and align structure with how AI systems retrieve and synthesize information..
The outcome was an increase in featured snippet ownership, enhanced click-through rates from organic searches, and greater visibility from competitive informational queries.
Everstage
Everstage sought to uplift the organic presence of revenue operations and sales compensation topics that impacted mid-to-late-funnel buyers. Their key objective was to drive qualified traffic from users who were already researching tools and frameworks, not just raising impressions.
RevvGrowth assisted Everstage through a combination of GEO-centric keyword intelligence and more classic SEO fundamentals. RevvGrowth leveraged tools such as Ahrefs and Semrush for content optimization to help the content rank naturally and be used again by AI systems to provide summary-based answers.
This strategy helped Everstage improve rankings for commercial-intent search queries, raise the volume of qualified incoming traffic, and achieve greater topical authority in a highly competitive software-as-a-service category. The same strategy for improving GEO visibility translates to improved performance for both search and AI-driven discovery.
Want to make sure AI platforms are quoting your brand and not your competitors?
Schedule a call with RevvGrowth, and let’s build your GEO strategy.
Conclusion
The right option in the field of GEO, when appropriately chosen, could have a considerable influence on the general success of a business in terms of digital marketing.
- GEO tools enable brands to monitor and shape the visibility of their answers in AI-generated responses.
- Teams on a budget may consider Geostar, Goodie AI, Otterly AI, or Writesonic, which provide entry-level pricing and simpler processes.
- Mid to enterprise-level teams requiring more in-depth analysis and functionality may find Peec AI, Profound, AthenaHQ, XFunnel, Ahrefs, or Semrush useful.
- The ideal tool should be compatible with prominent LLM engines, enable citation tracking, and offer valuable insights.
- Scalability, integration, and compatibility with your team’s size and objectives should be your top priorities.
- It is important to test tools before investing to ensure long-term compatibility and performance.
If you’re ready to take your digital visibility to the next level, consider partnering with RevvGrowth. Let us help you unlock the full potential of GEO tools and drive measurable success for your business.
FAQs about GEO Tools
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