Personalized Audit for
Act-On Software

Act-On Software, Significant Decline in Organic Traffic

We examined the data for Act-On Software and found a critical issue - your organic traffic plummeted from 19,258 visitors in January to just 2,378 in February, a 87% drop. This indicates major SEO challenges that need to be addressed to regain your visibility and drive qualified leads.

87%

Organic Traffic Drop

2,378

February Organic Visitors

19,258

January Organic Visitors

Good news: We know exactly how to fix this. RevvGrowth specializes in turning around traffic declines and getting B2B companies visible in AI search.

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Businesses that scaled smarter with us
html Act-On Software Audit Report
Issues We Found
Organic Traffic Plunge
87.6% Drop
A severe loss of organic search visibility, drastically reducing inbound leads and brand reach.
Paid Traffic Decline
76.9% Drop
Significant decrease in paid channel effectiveness, wasting ad budget and missing immediate conversion opportunities.
Feature Underutilization
Advanced Features
Marketers miss out on scaling demand and conversions by not fully leveraging Act-On's powerful capabilities.
🚀
The Wins You Can Get from RevvGrowth
→
Organic Visibility Restoration Recapture lost search rankings and expand your organic footprint to consistently attract high-intent prospects.
→
Enhanced Paid Campaign ROI Optimize your ad spend to drive higher quality leads and conversions, ensuring every dollar works harder.
→
Maximized Platform Adoption Transform how marketers engage with Act-On's advanced features, turning potential into profitable outcomes.
→
Data-Driven Growth Strategies Implement precise, measurable strategies that align marketing efforts directly with revenue goals.
✓
You're Doing These Things Well
✓
Excellent User Engagement Your low bounce rate of 36.85% indicates visitors find your site content relevant and engaging once they arrive.
✓
Proactive Content Creation An active blog publishing schedule (2-4 posts/month) demonstrates a commitment to thought leadership.
✓
Clear Value Proposition Your platform effectively addresses key B2B pain points like fragmented data and the 'dark funnel'.
✓
Innovative Pricing Model The 'Active Contacts' pricing model offers a unique, budget-efficient solution for your target market.
1
Massive Organic Traffic Decline
Your organic search traffic plummeted by 87.6% from 19,258 to 2,378 visitors in just one month (January to February), signaling a critical loss of search engine visibility and potential ranking penalties. This severely impacts your ability to attract new leads naturally.
How RevvGrowth will fix this:
  • Conduct a comprehensive technical SEO audit to identify crawlability and indexation issues.
  • Perform in-depth keyword research and content gap analysis to recover lost rankings.
  • Implement a robust backlink strategy to rebuild domain authority and trust signals.
  • Monitor algorithm updates and adjust SEO strategy to ensure long-term stability.
2
Significant Paid Traffic Drop & SEM Dependency
Your paid traffic decreased by 76.9% from 446 to 103 visits (January to February), coupled with an identified "SEM dependency" in your tech stack. This suggests a reliance on paid channels without optimal performance, leading to inefficient ad spend and missed immediate conversion opportunities.
How RevvGrowth will fix this:
  • Audit existing PPC campaigns for targeting, ad copy, and landing page relevance.
  • Optimize bidding strategies and budget allocation for maximum ROI.
  • Explore new ad platforms and audience segments to diversify paid acquisition.
  • Integrate paid data with CRM to attribute revenue accurately and refine strategies.
Current SEO & AIO Health
SEO Score
Warning
Needs immediate attention
Organic Traffic Trend
Down 87.6%
Jan to Feb
Paid Traffic Trend
Down 76.9%
Jan to Feb
Bounce Rate
36.85%
Excellent user engagement
Sitemap Status
Healthy
Site structure looks good
Core Web Vitals
Good
Solid user experience
1
Underleveraged Advanced Features in Content
Despite offering powerful AI-driven lead scoring, multi-channel orchestration, and advanced analytics, your content may not be effectively showcasing these features. This leads to marketers underutilizing the platform's full potential, hindering their ability to scale demand and conversions.
How RevvGrowth will fix this:
  • Develop targeted content explaining the "how-to" and "why" of each advanced feature.
  • Create case studies and success stories demonstrating ROI from advanced feature use.
  • Integrate interactive elements (demos, calculators) to highlight feature value.
  • Optimize content for AI-related keywords to capture relevant search intent.
Current Content Health
Content Cadence
Active
2-4 posts/month
Content Quality
Good
Professional & informative
FAQ Sections
Present
Supports user queries
Feature Articulation
Needs Improvement
Advanced features under-communicated
This Isn't Theory — We've Done It Before

Atlan Had the Same Problems.
Here's What Happened When We Fixed Them.

Organic wasn't converting. AI search was a blind spot. Content wasn't scaling. Sound familiar? We turned it into 5–7 MQLs a day. Here's the full breakdown.

RevvGrowth × Atlan
7.5x
Organic Traffic
Growth in 11 Mo
80+
AI Overview
Appearances
5–7
MQLs Generated
Per Day
10x
Content Visibility
Across AI + Search
The Problem
📉
Organic Wasn't Generating Pipeline

Content existed but it wasn't converting. MQLs from organic were practically zero.

👻
Invisible Where Buyers Research

Not showing up in AI Overviews, ChatGPT, or Perplexity. Buyers were finding competitors instead.

🚫
No Featured Snippet Positions

Zero Position Zero visibility. Missing the biggest CTR opportunity on the SERP.

🐌
Content Couldn't Scale

Internal team maxed out. Couldn't produce enough quality content to build topical authority.

What We Did
01
🔬
Deep SERP + AI Audit

Mapped snippet structures, AI Overview triggers, and competitor gaps.

02
⚙️
AI Content Engine

GPT + Claude drafts. Clearscope scoring. Human editors for E-E-A-T at 130+ blogs/mo.

03
🎯
Snippet + AIO Optimization

Direct answers, schema markup, structured heading hierarchy for Position Zero.

04
🤖
GEO for LLM Visibility

Optimized for ChatGPT, Perplexity citations. FAQ layering, entity optimization.

The Content Machine
How We Produce 130+ Blogs Per Month
🔎Ahrefs + FraseResearch
→
🧠ChatGPT + ClaudeAI Drafts
→
📊ClearscopeSEO Score
→
✍️Human EditorsE-E-A-T
→
🚀130+ Blogs/moPublish
How It Unfolded
Weeks 1–4
🔍
Audit + Engine Setup
Foundation
~4 MQLs/mo
Month 2–4
🏆
First Snippet Wins
Gaining Traction
~24 MQLs/mo avg
Month 5–8
🤖
AI Overview Takeover
80+ AIO Hits
~84 MQLs/mo avg
Month 9–11
💰
Pipeline Machine
5–7 MQLs/Day
~180 MQLs/mo avg
MQL Growth — The Revenue Story

0 → 210 MQLs/Month

100% Organic
4M1
11M2
23M3
37M4
51M5
73M6
91M7
119M8
148M9
183M10
210M11
Monthly MQLs
150–210
Qualified leads per month
=
Daily MQLs
5–7
Every single day, on autopilot
AI Search Visibility
🔍
Google AI Overviews
80+ Appearances
💬
ChatGPT
Cited in Answers
🔮
Perplexity
Featured Source
📋
Featured Snippets
Multiple Wins
The Bigger Picture
10x

Content Visibility

Atlan's content now shows up everywhere a data professional might look. One piece of content works across multiple discovery surfaces.

Google SERPAI OverviewsChatGPTPerplexityVoice Search
∞

Organic Brand Building

Every snippet win, every AI citation reinforces Atlan as the authority. Compounding brand equity that paid ads can never buy.

Thought LeadershipTopical AuthorityE-E-A-T SignalsCategory Ownership
Results At a Glance
📈
17K → 128K
Organic Traffic
in 11 Months
💰
5–7/Day
MQLs From
Organic Alone
🤖
80+
AI Overview
Appearances
🚀
10x
Content Visibility
Across Platforms
📝
130+
Blogs Published
Per Month
🎯
$0
Paid Media
100% Organic

Atlan Got 5–7 MQLs a Day.

Act-On Software
Can Too.

Speak directly with Karthick Raajha, CEO of RevvGrowth, and get a tailored game-plan in under 30 minutes

Book a 15-Min Call

Why did our organic traffic drop so dramatically in just one month?

There could be a few reasons for the severe organic traffic decline, such as Google algorithm updates, technical SEO issues on your website, or a loss of rankings for your key target keywords. Our SEO experts will do a deep dive to pinpoint the exact causes and develop an action plan to regain your visibility.

How long will it take to recover our organic traffic and rankings?

The timeline can vary depending on the scope of the issues, but we typically see significant improvements within 3-6 months through a strategic, multi-faceted SEO program. Our goal is to rapidly rebuild your organic visibility and get your lead generation engine firing on all cylinders again.

What if our competitors are also investing heavily in SEO?

You're right, the competitive landscape is always evolving. That's why our SEO strategy goes beyond just basic keyword targeting - we'll also analyze your competitors' content, link profiles, and other SEO factors to identify opportunities where you can outrank them and capture more of the market share.

We spent 4 hours putting this audit together for you because we know we can help.

— The RevvGrowth Team