Personalized Audit for
Act-On Software

Act-On Software, Your Traffic is Dropping

We checked out your site and found a serious issue - your organic traffic has dropped from 19,258 visitors in January to just 2,378 in February. That's a 87% decline in just one month, and it's dragging down your overall website performance.

2,378

Organic Traffic in Feb

19,258

Organic Traffic in Jan

-87%

Organic Traffic Drop

Good news: We know exactly how to fix this. RevvGrowth specializes in turning around traffic declines and getting B2B companies visible in AI search.

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Businesses that scaled smarter with us
html Act-On Software Audit Report
Issues We Found
Critical Traffic Drop
87.6% Organic
A severe decline in organic traffic from 19,258 to 2,378 in one month signals significant search visibility loss.
AI Features Underutilized
Missed Opportunities
Marketers are not fully leveraging your advanced AI capabilities, impacting demand and conversion scaling.
Paid Traffic Decline
76.9% Drop
A sharp decrease in paid visitors from 446 to 103 indicates challenges in your SEM strategy and lead generation.
🚀
The Wins You Can Get from RevvGrowth
→
Restore Traffic & Boost Rankings We'll reverse the organic and paid traffic declines, improving search visibility and ensuring a consistent flow of qualified leads.
→
Maximize AI Feature Adoption We'll develop strategies to highlight your platform's powerful AI, driving better understanding, engagement, and conversion rates.
→
Optimize Paid Campaign ROI Our experts will refine your SEM strategies to stabilize paid traffic, enhance efficiency, and ensure a higher return on ad spend.
✓
You're Doing These Things Well
✓
Healthy User Engagement Your low bounce rate of 36.85% indicates that users are highly engaged and find value once they land on your site.
✓
Proactive Content Strategy Consistently publishing 2-4 blog posts per month ensures you maintain an active online presence and provide fresh insights.
✓
Robust AI-Driven Features Your platform offers advanced AI for predictive lead scoring and multichannel journey orchestration, a key differentiator.
✓
Clear Market Positioning You effectively address critical B2B pain points like fragmented data and long sales cycles with a unique pricing model.
1
Critical Organic Traffic Decline
Your organic search traffic plummeted by 87.6% from 19,258 visitors in January to 2,378 in February. This drastic drop indicates a significant loss of search engine visibility and potential ranking issues that are severely impacting your inbound lead generation.
How RevvGrowth will fix this:
  • Conduct a comprehensive technical SEO audit to identify and resolve critical indexing and crawling issues.
  • Perform in-depth keyword research and optimize existing content for relevant, high-intent B2B terms.
  • Analyze backlink profile for any negative impacts and develop a strategy for high-quality link acquisition.
  • Monitor algorithm updates and implement adjustments to secure long-term ranking stability.
2
Sharp Paid Traffic Reduction
Concurrently with your organic decline, paid traffic also saw a sharp 76.9% reduction, dropping from 446 visitors in January to just 103 in February. This suggests significant challenges in your current SEM campaigns, leading to lost opportunities in reaching target audiences and driving immediate conversions.
How RevvGrowth will fix this:
  • Review current Google Ads and other paid campaign structures, targeting, and bidding strategies for inefficiencies.
  • Optimize ad copy, landing pages, and CTAs to improve Quality Score and conversion rates.
  • Implement A/B testing for ad creatives and audience segmentation to maximize ROI.
  • Develop a robust, data-driven paid media strategy aligned with your growth objectives.
3
AI Feature Visibility Gap in Search
Despite your platform's strong emphasis on AI and machine learning for advanced marketing, your online presence may not be fully conveying the value and capabilities of these features to search engines and prospects. This limits your ability to attract users specifically searching for AI-driven marketing solutions.
How RevvGrowth will fix this:
  • Conduct a specialized AI content and keyword audit to identify relevant search terms for your AI features.
  • Optimize key landing pages and blog posts with AI-specific schema markup and clear value propositions.
  • Develop a targeted content strategy around 'AI in marketing automation,' 'predictive lead scoring,' and 'ML for B2B' to enhance topical authority.
  • Ensure technical elements support optimal crawling and indexing of your AI-related content for maximum visibility.
Current SEO & AIO Health
Overall SEO Health
Bad
Due to severe traffic decline
Organic Traffic Trend
-87.6%
Jan to Feb severe drop
Paid Traffic Trend
-76.9%
Jan to Feb significant drop
Bounce Rate (June)
36.85%
Excellent user engagement
1
Underleveraged Advanced Features in Content
Your content, while active, isn't fully educating your audience on how to leverage the advanced features of Act-On's marketing automation platform, particularly its powerful AI capabilities. This results in missed opportunities for marketers to scale demand, engagement, and conversions using your software.
How RevvGrowth will fix this:
  • Develop a content pillar strategy focused on demonstrating the practical application and ROI of your AI-driven features (e.g., predictive lead scoring, multichannel orchestration).
  • Create in-depth guides, case studies, and tutorials that showcase how to maximize specific advanced features for B2B pain points.
  • Integrate success stories and tangible metrics into content to highlight the business impact of full feature utilization.
  • Map content to the buyer's journey, ensuring it addresses awareness, consideration, and decision-making stages for advanced feature adoption.
Current Content Health
Content Cadence
Good
2-4 blog posts per month
Content Quality
N/A
Not enough data to assess
FAQ Section
N/A
Not enough data to assess
AI Feature Focus
Needs Improvement
Content not fully driving adoption
This Isn't Theory — We've Done It Before

Atlan Had the Same Problems.
Here's What Happened When We Fixed Them.

Organic wasn't converting. AI search was a blind spot. Content wasn't scaling. Sound familiar? We turned it into 5–7 MQLs a day. Here's the full breakdown.

RevvGrowth × Atlan
7.5x
Organic Traffic
Growth in 11 Mo
80+
AI Overview
Appearances
5–7
MQLs Generated
Per Day
10x
Content Visibility
Across AI + Search
The Problem
📉
Organic Wasn't Generating Pipeline

Content existed but it wasn't converting. MQLs from organic were practically zero.

👻
Invisible Where Buyers Research

Not showing up in AI Overviews, ChatGPT, or Perplexity. Buyers were finding competitors instead.

🚫
No Featured Snippet Positions

Zero Position Zero visibility. Missing the biggest CTR opportunity on the SERP.

🐌
Content Couldn't Scale

Internal team maxed out. Couldn't produce enough quality content to build topical authority.

What We Did
01
🔬
Deep SERP + AI Audit

Mapped snippet structures, AI Overview triggers, and competitor gaps.

02
⚙️
AI Content Engine

GPT + Claude drafts. Clearscope scoring. Human editors for E-E-A-T at 130+ blogs/mo.

03
🎯
Snippet + AIO Optimization

Direct answers, schema markup, structured heading hierarchy for Position Zero.

04
🤖
GEO for LLM Visibility

Optimized for ChatGPT, Perplexity citations. FAQ layering, entity optimization.

The Content Machine
How We Produce 130+ Blogs Per Month
🔎Ahrefs + FraseResearch
→
🧠ChatGPT + ClaudeAI Drafts
→
📊ClearscopeSEO Score
→
✍️Human EditorsE-E-A-T
→
🚀130+ Blogs/moPublish
How It Unfolded
Weeks 1–4
🔍
Audit + Engine Setup
Foundation
~4 MQLs/mo
Month 2–4
🏆
First Snippet Wins
Gaining Traction
~24 MQLs/mo avg
Month 5–8
🤖
AI Overview Takeover
80+ AIO Hits
~84 MQLs/mo avg
Month 9–11
💰
Pipeline Machine
5–7 MQLs/Day
~180 MQLs/mo avg
MQL Growth — The Revenue Story

0 → 210 MQLs/Month

100% Organic
4M1
11M2
23M3
37M4
51M5
73M6
91M7
119M8
148M9
183M10
210M11
Monthly MQLs
150–210
Qualified leads per month
=
Daily MQLs
5–7
Every single day, on autopilot
AI Search Visibility
🔍
Google AI Overviews
80+ Appearances
💬
ChatGPT
Cited in Answers
🔮
Perplexity
Featured Source
📋
Featured Snippets
Multiple Wins
The Bigger Picture
10x

Content Visibility

Atlan's content now shows up everywhere a data professional might look. One piece of content works across multiple discovery surfaces.

Google SERPAI OverviewsChatGPTPerplexityVoice Search
∞

Organic Brand Building

Every snippet win, every AI citation reinforces Atlan as the authority. Compounding brand equity that paid ads can never buy.

Thought LeadershipTopical AuthorityE-E-A-T SignalsCategory Ownership
Results At a Glance
📈
17K → 128K
Organic Traffic
in 11 Months
💰
5–7/Day
MQLs From
Organic Alone
🤖
80+
AI Overview
Appearances
🚀
10x
Content Visibility
Across Platforms
📝
130+
Blogs Published
Per Month
🎯
$0
Paid Media
100% Organic

Atlan Got 5–7 MQLs a Day.

Act-On Software
Can Too.

Speak directly with Karthick Raajha, CEO of RevvGrowth, and get a tailored game-plan in under 30 minutes

Book a 15-Min Call

What could be causing such a dramatic drop in our organic traffic?

There are a few likely factors at play here. Your site may have technical SEO issues, like site architecture problems or missing schema markup, that are hurting your rankings. It's also possible your content strategy isn't aligned with how your target customers search. We'll dig into the data to pinpoint the exact problems.

How long will it take to recover our organic visibility?

With the right SEO strategy in place, we can start seeing improvements in your organic traffic within 3-6 months. But full recovery could take 6-12 months, depending on the scale of the issues we uncover. The key is taking a systematic, data-driven approach to fixing the root problems.

What if our competitors are also investing heavily in SEO?

Even if your competitors have a head start, we can still outmaneuver them by identifying underserved search queries and quickly capturing that demand with optimized, high-converting content. Our focus will be on the specific keywords and topics that are most valuable to your target customers.

We spent 4 hours putting this audit together for you because we know we can help.

— The RevvGrowth Team