Case study Atlan · SEO, AEO & GEO

How We Helped Atlan Scale From 10K to 200K+Monthly Organic Sessions

20x organic traffic, 400+ leads, and 120+ AI-driven MQLs a month: Inside Atlan’s 3-year organic growth engine.

Scoreboard · 14 months Organic only

Keywords ranked #1–3

155 → 436

+181%

Daily organic traffic

225 → 550 sessions

+144%

Category pages published

0 → 200+

200+

Client

Atlan

Industry

Data Catalog / Active Metadata Management

Singapore

Partnership

3+ years

Services

SEO, AEO, GEO, AI-Assisted Content Production

Paid media spend

THE CLIENT

About Atlan

Atlan is an enterprise data management platform that helps organizations discover, govern, and collaborate on data. Its platform brings data catalogs, metadata management, data lineage, and governance together to help teams work with data more effectively.

Operating in a highly technical and competitive market, Atlan needed to reach data professionals actively researching solutions and establish a stronger presence throughout their buying journeys.

That meant making content a consistent source of discoverability, qualified demand, and pipeline influence.

THE CHALLENGE

What challenges brought Atlan to Revv Growth?

Atlan was winning customers. Search didn't know that yet.

GAP 01

Limited organic reach

Less than 10K monthly sessions, with competitors and review platforms owning high-intent SERPs

GAP 02

Low lead volume from search

Fewer than 50 organic leads per month despite a product that was closing deals

GAP 03

Zero AI visibility

No citations across Google AI Overviews, ChatGPT, or Perplexity

GAP 04

Content velocity gap

Internal team couldn't support the 100+ blogs/month needed to compete at scale

Where they started

<10K

monthly sessions

<50

organic leads/month

AI citations

THE PLAYBOOK

What we built for Atlan

We developed an AI-assisted content growth program that combined technical subject knowledge, search strategy, rapid execution, and ongoing optimization.

On-Page SEO Off-Page SEO Answer Engine Optimisation (AEO) Generative Engine Optimisation (GEO) SERP Analysis Competitor Research Link Building & Domain Authority Internal Linking Strategy Content Refresh & Optimisation

THE RESULTS

14 months. 200+ pages.
Here's what moved.

Metric	Before	After	Change

BEYOND THE BLUE LINKS

Where Atlan shows up in AI

Snapshots of Atlan being featured on AI Overviews

Example of Atlan being cited by Perplexity

Metric	Before	After	Change
Monthly organic traffic	Under 10k	Over 200k	20x
Monthly organic leads	Under 50	Over 400	8x
AI-sourced MQLs	Not tracked	~120/month	New
Closed-won deal engagement	Not available	90%	90%
Monthly content production	Scale-up objective	100+ blogs	100+

"We set out to own our category, not just rank in it. Over the engagement, we nearly tripled our keywords in the top three, more than doubled our daily organic traffic across channels, and published over 200 category-owning pages, at a pace that would have taken us years in-house. It moved us from renting visibility on review sites to being the answer buyers find first."

Anirhudh Sridharan

Senior Manager, Demand Generation

Docsumo

What Atlan has to say

“Revv Growth helped us go from less than 10k organic traffic a month to more than 200k. During this time, we went from less than 50 organic leads to more than 400 leads. 90% of the closed-won leads read one of the blogs written by Revv Growth. Revv Growth has been a great partner for growth for more than 3 years now.”

Surendran

AI-Led Growth, Atlan

Great product. Weak search presence. Sound familiar?

With a content-led growth strategy, Atlan strengthened its search presence. We can help your brand stand out across traditional and AI search, too.

Book a call

FAQs

Frequently Asked Questions

We built a production system that combined AI-assisted drafting with human research, subject-matter input, and editorial review. Every piece went through quality checks before publishing. That's how 80% of blogs ranked within a day of going live.

AI platforms were already pulling buyers away from traditional search results. We built Atlan's content to be cited by ChatGPT, Perplexity, and Google AI Overviews from the start, which now drives 120 AI MQLs per month.

We started with bottom-of-funnel, high-intent keywords closest to Atlan's product. As those ranked, we expanded into mid-funnel comparison queries and broader data governance topics.

Traffic, rankings, and lead volume were the primary KPIs. Atlan's team tracked pipeline attribution internally and reported that 90% of closed-won deals had engaged with content we wrote.

Most SEO programs stop at Google rankings. We built a content engine that publishes at scale, ranks pages within 24 hours, and generates citations across AI search platforms, not just traditional SERPs.

Yes. The content is built on evergreen, high-intent topics with compounding domain authority. Atlan's organic traffic has grown consistently over 3+ years, and the AI citation footprint continues to expand as more buyers start researching AI platforms.